Program Objectives

Participant Benefits

• Understand market penetration as a distinct yet complementary strategy to expand your business

• Identify the key components of a market penetration strategy

• Identify the market penetration options available to them

• Understand the gaps in their current marketing strategy

• Employ market penetration as a business growth strategy

• Marketing Insights

• Cutting edge marketing strategies

• Experiences facilitators with local, regional and international experience

• Relevant local stories

• Network with other experts in the field

• Certificate of attendance

• Access to business toolkit and consultation